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Maje bets on an AI that sells on its e‑commerce site

10.1%
conversion rate
with the AI Shopping Assistant
Paul Revet

Paul Revet

Head of Customer Experience, Maje

Company • Maje is a French accessible-luxury women's ready-to-wear brand, founded in 1998 by Judith Milgrom and part of the SMCP group. A wardrobe with a strong identity, more than 600 stores worldwide, and e‑commerce sales in France and internationally.

Industry • Fashion & ready-to-wear

97% automated conversations

Size recommendation works really well. And with the Assistant, we reassure hesitant customers effectively.

Paul Revet, Head of Customer Experience, Maje

Paul Revet

Head of Customer Experience, Maje

Maje deployed iAdvize's AI Shopping Assistant on its product pages with one goal: bring the quality of in-store advice online.

The assistant now guides and advises Maje customers, powered by a product catalog and knowledge base connected to the Assistant, a tone of voice tuned to Maje's DNA, and engagement logic built to make starting a conversation easy.

Results after a two-month POC:

  • 10.1% conversion rate
  • 97% of conversations automated
  • 22x click-through rate on the chat channel
  • 75% of conversations started by Conversation Starters
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