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Caudalie advises shoppers on its e‑commerce site with iAdvize's AI Shopping Assistant

10x
ROI
with the AI Shopping Assistant
Caroline De Jenlis, Chief Digital Officer, Caudalie

Caroline De Jenlis

Chief Digital Officer, Caudalie

Company • Founded in 1995, Caudalie is a French premium cosmetics brand built on Vinothérapie, known for natural, sensorial skincare with proven efficacy. It's now live on 23 e-commerce markets worldwide.

Industry • Beauty, skincare & premium cosmetics

9.7% conversion rate

The feedback is very positive. iAdvize is becoming part of how our visitors shop: they use it daily. The results are good. We're convinced the tool is worth it.

caudalie-success-story-author-caroline-de-jenlis-caudalie

Caroline De Jenlis

Chief Digital Officer, Caudalie

At Caudalie, the sale isn't a product, it's a beauty routine. In store, a customer torn between two serums leaves with the routine that fits her. On the Caudalie e‑commerce site, that level of advice was missing.

In late 2025, Caudalie rolled out iAdvize's AI Shopping Assistant in France and the United States, then in Italy, Spain and Turkey: Conversation Starters on product pages, the brand's tone of voice, and a handover to the beauty advisors when the question calls for one.

Results after six months (H1 2026 vs H1 2025):

  • 10x ROI on the French market
  • 9.7% conversion rate
  • 81.8% of conversations handled by AI
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