How Kendra Scott Repositioned AI
from Support Tool to Sales Engine
Kamanasish Kundu
SVP Digital & E-commerce, Kendra Scott
Company • Kendra Scott is a fashion-forward jewelry brand known for creating personal, celebratory shopping experiences both in-store and online.
Industry • Jewelry
6%
of total sales
influenced by the AI Shopping Assistant
We weren't trying to reduce service costs. We were creating a new revenue stream. Framing AI as a sales enabler was the unlock that helped us scale with purpose.
Kendra Scott didn't deploy AI to cut costs. They deployed it to sell. Under the leadership of Kamanasish Kundu, SVP of Digital & E-commerce, the jewelry brand repositioned iAdvize's AI Shopping Assistant as a frontline revenue driver.
The result? A 6x conversion lift on assisted shoppers, 160% YoY revenue growth from AI-influenced purchases, and proof that sales-first AI can guide shoppers to confident buying decisions.
