How Sideshow Scaled Expert
Product Advice with AI
Company • Sideshow is a leading premium collectibles brand specializing in pop-culture statues, figures, and art for passionate enthusiasts and expert collectors worldwide.
Industry • Premium Collectibles & Pop-Culture Merchandise
Sideshow's customers aren't casual browsers: they're pop-culture experts with specialized knowledge and nuanced questions about product details, authenticity, and craftsmanship. Previous-generation AI chatbots couldn't meet their high expectations, delivering generic responses that failed to build confidence.
The brand needed AI that could match the expertise of their on-demand brand advocates while scaling support across thousands of niche products. By deploying iAdvize's AI Shopping Assistant on all product pages, Sideshow delivered accurate, brand-controlled guidance that earned the trust of even their most knowledgeable customers—achieving 8x conversion rate and 94% customer satisfaction.
