How Payne Glasses Made
Selecting Glasses Simple
Company • Payne Glasses is an affordable eyewear brand on a mission to transform glasses from an expensive necessity into a lifestyle accessory
Industry • Eyewear & Optical Retail
Choosing the right glasses online isn't simple. Shoppers must navigate frame fit, style, face shape, and lens options. For Payne Glasses, this complexity created friction in the buying journey, especially for their older, less tech-savvy customers who struggled with filters and product discovery. Their small support team, available only during business hours, couldn't provide the guidance shoppers needed.
By deploying iAdvize's AI Shopping Assistant across product & listing pages, Payne Glasses turned 24/7 AI-powered guidance into a revenue driver—achieving an 8x conversion lift, 5x engagement increase, and 50% reduction in requests requiring human intervention.
