Fifty-three percent of U.S. shoppers plan to use generative AI to assist their online purchases this year. Generative AI traffic to retail sites has doubled every two months since late 2024. Agentic commerce is not just coming—it’s happening.

eCommerce is entering a new phase—and it won’t be led by static websites or chatbot popups. It’ll be powered by AI agents, guiding shoppers with intelligence, context, and intent. AI is no longer a feature, but the foundation of the shopping experience.

From ChatGPT to Gemini, consumers are already discovering and comparing products with the help of AI. And now, they’re arriving on retail sites expecting the conversation to continue—not restart.

In this forward-looking session, we’ll unpack the rise of Agentic Commerce—an AI-native shopping model where the buyer journey is fluid, personalized, and increasingly co-piloted by intelligent agents on both sides. Learn how early-adopting brands are transforming their eCommerce experience with AI shopping assistants today—and laying the groundwork for tomorrow’s AI storefronts.

Speakers:

• Mike de la Cruz, President, iAdvize
• Ed Billmaier, Vice President of Customer Experience, Viome
• Aaron Magness, CMO, Full Glass Wine Co
• Eric Fong, Lead Product Manager, Daydream
• Moderated by: Veronika Sonsev, Co-Founder, CommerceNext