Cdiscount's mission is to offer its shoppers the best promotions and meet all customers' equipment needs. To achieve this, the brand must facilitate connections between its 20 million unique monthly visitors and its 80 million products, distributed across 2,500 different categories. The brand turned to generative AI built specifically for e-commerce to conquer this challenge.
Starting in March 2023, Cdiscount and iAdvize jointly embarked on testing the potential of conversational generative AI capabilities. The goal was to scale their online shopping experience by providing AI assistance to their 8+ million active website visitors.