___ Case Study

Event Supply E-commerce Business Improves Conversions and Scales Personalization with AI Automation

Event Supply E-commerce Business Improves Conversions and Scales Personalization with AI Automation
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Tent and Table logo
iadvize logo

Tent and Table is a thriving e-commerce business that specializes in providing event rental companies with tents, tables, bounce houses, and other event-related supplies. They also cater to individual consumers, schools, churches, and the military. The brand began their search for an always-on AI chatbot solution in response to their growing product catalog and customer base leading to issues with customer service scalability and conversion rates. The brand addressed these problems by adding our AI shopping assistant, iAdvize Copilot™ for Shoppers, onto their product detail pages to automate personalized customer support and transform their website’s customer experience.  

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CHALLENGES

Serving Every Customer's Needs With Quick and Personalized Support 

Before working with iAdvize, Tent and Table used Zendesk for customer service, but the system lacked automation and scalability. Despite a full team of sales consultants available by phone, visitors were still waiting a long time to get simple answers, which wasn’t good for customer service or the sales reps. 

Wait times would back up on busy days and customer service representatives would be overwhelmed with tickets, meaning they had to prioritize higher-value chats that left many inquiries unanswered. This translated to a leaking sales funnel, a low conversion rate, lost revenue, and a poor customer experience. Their existing platform also made it difficult for sales reps to quickly access product information, leading to further delays.

These factors, coupled with a massive product catalog and no intuitive automation to help customers sift through options, led the brand on the search for a generative AI-powered shopping assistant solution. Tent and Table’s goal of being the go-to tent and inflatable marketplace for businesses to experience a premium buying journey yielded three key objectives.
Increase Revenue
Personalize the TentandTable.com shopping experience and encourage increases in average basket size.
Increase Deflection
Lean on AI’s automation capabilities to optimize the cost of website conversations and increase ROI.
Expand Customers
Use the AI messaging channel as a way to capture new customers and guide them on their path to purchase.
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Solutions

Leveraging iAdvize Copilot™ to

Deliver Product Information at Scale

Tent and Table integrated our AI shopping assistant, iAdvize Copilot™, with their Adobe Commerce platform and on their product detail pages (PDPs). The AI chatbot provides automated responses to simple inquiries, freeing up the customer service team to focus on higher-value interactions. The implementation process was smooth, with the brand’s IT team and iAdvize working together to integrate the software with their system. iAdvize also provided hands-on support throughout the setup, which Tent and Table noted as critical to the project’s success. The AI assistant is equipped with three key features that enable it to handle these types of requests:
Product Information and Search

Product Information and Search

After feeding the Copilot the brand’s product catalog, it can respond to questions about any of their products with detailed, up-to-date answers in real time.

Product Recommendations

Product Recommendations

It provides shoppers with intuitive suggestions for similar products based on their preferences and browsing habits. 

Handling Frequently Asked Questions

Handling Frequently Asked Questions

By accessing Tent and Table's FAQs, it efficiently answers related questions from shoppers and reduces overall request volume.

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When looking at ROI, iAdvize is really quite affordable compared to the other options out there, and very affordable when you compare it to the cost of a custom built AI tool.
Colleen Delucia
Colleen Delucia, Head of Digital Marketing at Tent and Table
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RESULTS

Increasing Online Conversions And
E-commerce Efficiency

The addition of generative AI-based customer support skyrocketed Tent and Table’s conversion and automation rates, and meant that they were able to serve more businesses in ways that helped them feel confident in their purchasing decisions. With this solution, the brand has successfully automated their website’s engagement with visitors, converted more of their website traffic, and improved the speed and accuracy of the responses they’re providing. Furthermore, iAdvize Copilot™ provided Tent and Table with valuable data on customer inquiries, helping their team identify common questions and improve their overall sales and marketing strategy.
2x
increase in conversion rate
65%
of conversations fully automated by AI
$51
in revenue per chat with the
AI shopping assistant
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We’ve compared iAdvize with other solutions out there. It's a good value—what we get for what we pay. We're really satisfied.
Colleen Delucia
Colleen Delucia
Head of Digital Marketing at Tent and Table
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