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Lush Decor drives online revenue through the iAdvize AI Shopping Assistant

15%
of online revenue
influenced by the AI Shopping Assistant
Cathy Christino

Cathy Christino

Vice President of Marketing, Lush Decor

Company • Lush Decor is a U.S. home textiles and decor brand offering bedding, curtains, rugs and decorative accessories. The company has approximately 4,200 products on its own storefront, along with a presence across major marketplaces. Its customer service team also supports other areas of the business, making efficiency and scalability especially important.

Industry • Home textiles & decor

5x conversion rate for assisted shoppers

We want to make our customers’ lives easier: help them find what they’re looking for, answer their questions in the moment and remove friction from the path to purchase.

Cathy Christino, Vice President of Marketing, Lush Decor

Cathy Christino

Vice President of Marketing, Lush Decor

Lush Decor sells around 4,200 home textiles products on its own storefront. Before buying, shoppers ask the same things: the exact drop length of a curtain, what a bedding set is made from, how returns work. The answers are on the product pages, but shoppers don’t always find them.

In February 2025, Lush Decor rolled out iAdvize’s AI Shopping Assistant: Conversation Starters on product pages, Conversation Starters under the category-page filters (a first among iAdvize clients), and a floating assistant across the storefront.

The result : 

  • 15% of online revenue influenced by the AI Shopping Assistant, up 70% year over year
  • 5x conversion rate among shoppers who engaged with the assistant
  • 4.6% assisted conversion rate
  • $6.30 generated for every $1 invested
  • 100% of conversations handled without live-agent intervention
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