iAdvize v2 is not a product release, it is a mindset: agility, continuous learning and tech ambition driven by purpose. It marks a deliberate shift toward a company that fully embraces AI, applying to its own organization the same principles it helps clients apply to their customer journeys. The stated destination is to become the go-to platform for online shopping assistants.

Why did iAdvize decide to reinvent itself?

Because the status quo was not an option. The most innovative players in the market move fast, and clients expect solutions that combine impact, simplicity and intelligence. iAdvize v1 pioneered human online conversations and built a solid, respected, people-centered platform, but staying in the race requires reinvention rather than adaptation: a new pace, a new posture, a new perspective.

What did the iAdvize hackathon produce?

The company-wide hackathon ran during the 15th anniversary week with 123 participants and 14 projects, with tech, product, HR, sales, CS and ops all pausing daily work. Outputs included a conversation analysis tool to surface weak signals, solutions to streamline onboarding, automate HR responses and structure internal knowledge, and three internal bots already in production.

Does putting AI at the centre mean replacing the human touch?

No. One of the three stated goals of iAdvize v2 is to prove that AI can deliver value without removing the human touch. The article frames AI as a lever for impact and a catalyst for human intelligence, and stresses that transformation is as much about ways of working, initiative and experimentation as it is about technology.

Published on June 19 2025 Updated on September 25 2026

Reading time: 4 min

From iAdvize v1 to iAdvize v2: Why We Had to Reinvent Ourselves

The essentials

What iAdvize v2 means : a deliberate shift toward a company that applies AI to its own way of working, not only to the customer journeys it builds for clients.

Why now : the status quo was not an option: the most innovative players move fast, and clients expect impact, simplicity and intelligence in one product.

How the shift was made concrete : a company-wide hackathon during the 15th anniversary week, with 123 participants and 14 projects across tech, product, HR, sales, CS and ops.

What came out of it : conversation analysis to surface weak signals, faster onboarding, automated HR answers, and three internal bots already running in production.

Some weeks leave a mark on a company.

At iAdvize, our 15th anniversary will be remembered as a turning point. Not just because we blew out the candles. But because we collectively decided to shift into a new version of ourselves.

iAdvize v2 is much more than an internal codename. It marks a deliberate shift toward becoming a company that fully embraces AI. An organization that doesn’t just support the transformation of its clients, but applies the very same principles to itself.

Why make the shift

Because the status quo is not an option. Because the most innovative players in the market move fast. And because our clients expect solutions that combine impact, simplicity, and intelligence.

iAdvize v1 was an incredible journey. We pioneered human online conversations and built a solid, respected, and people-centered platform.

But staying in the race requires more than adapting. It requires reinvention. A new pace. A new posture. A new perspective on ourselves.

One Week to Project Ourselves Into the Future

We made this shift real through a company-wide hackathon—held the same week as our anniversary. A unique moment where our entire team (tech, product, HR, sales, CS, ops) paused their daily work to imagine, create, and experiment.

Hackathon highlights:

Participants: 123
Projects: 14
Collective energy: Exceptional!✨

Bold AI-Driven Ideas. All Focused on Impact.
The projects targeted internal operational efficiency, customer value, and cultural evolution.

Among them:

A conversation analysis tool to surface weak signals and turn customer voice into strategic value
Solutions to streamline onboarding, automate HR responses, and structure internal knowledge
Several tools already in production, including three internal bots that show how fast and well we can execute

Transforming to stay relevant

We now help major brands integrate AI into their customer journeys. But how can we credibly support that transformation if we don’t embody it ourselves?

This hackathon was a mirror. It pushed us to break habits, to test, to fail, and to learn fast.

It reminded us that transformation isn’t just about technology. It’s also about adopting new ways of working, building a culture that values initiative, self-questioning, and experimentation.

As Chief of Staff, this is the alignment I strive to champion:

Ensuring our external message reflects our internal practices
Encouraging an organization in motion
Empowering every team member to be part of the transformation.

iAdvize v2: A Company That Learns Fast

iAdvize v2 isn’t a final product—it’s a mindset.
One of agility, continuous learning, and tech ambition driven by purpose.

We know where we’re headed:

Become the go-to platform for online shopping assistants
Prove that AI can deliver value without removing the human touch
Evolve the way we work—together—to make it happen

Going further: It's time to fire the chatbot · What the AI storefront looks like, and why it converts better · What is agentic commerce? Definition, examples and why leaders must act now

What This Week Taught Us

When you give teams time, structure, and trust—they go above and beyond. When you act instead of theorize, you create value. And when you move as one, real transformation is possible.

iAdvize v2 begins here. Through action. Through alignment. And with the strong belief that AI isn’t just a technology. It’s a lever for impact—and a powerful catalyst for human intelligence.

Key takeaways

Reinvention, not adaptation : v1 pioneered human online conversations and built a respected platform, and the argument here is that staying in the race takes more than adjusting it.

You cannot sell a transformation you have not run yourself : helping brands put AI into their customer journeys is only credible if the company applies the same principles to its own operations.

Give teams time, structure and trust : the week's lesson was that acting beats theorizing, and that a whole company moving together is what makes a transformation real.

v2 is a mindset, not a finished product : agility, continuous learning, and a stated destination: becoming the go-to platform for online shopping assistants without removing the human touch.

FAQ

What iAdvize v2 is, why the company shifted, and what the anniversary hackathon produced.

iAdvize v2 is not a product release, it is a mindset: agility, continuous learning and tech ambition driven by purpose. It marks a deliberate shift toward a company that fully embraces AI, applying to its own organization the same principles it helps clients apply to their customer journeys. The stated destination is to become the go-to platform for online shopping assistants.
Because the status quo was not an option. The most innovative players in the market move fast, and clients expect solutions that combine impact, simplicity and intelligence. iAdvize v1 pioneered human online conversations and built a solid, respected, people-centered platform, but staying in the race requires reinvention rather than adaptation: a new pace, a new posture, a new perspective.
The company-wide hackathon ran during the 15th anniversary week with 123 participants and 14 projects, with tech, product, HR, sales, CS and ops all pausing daily work. Outputs included a conversation analysis tool to surface weak signals, solutions to streamline onboarding, automate HR responses and structure internal knowledge, and three internal bots already in production.
No. One of the three stated goals of iAdvize v2 is to prove that AI can deliver value without removing the human touch. The article frames AI as a lever for impact and a catalyst for human intelligence, and stresses that transformation is as much about ways of working, initiative and experimentation as it is about technology.