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___ Case Study

Vertbaudet Optimizes its Shopping Experience with Generative AI

Verbaudet header image
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verbaudet logo
iadvize logo

Vertbaudet, the digital leader for children's products, offers its customers innovative and personalized support thanks to its virtual shopping assistant. This tool, powered by generative AI, helps customers choose the right equipment for their needs by providing them with appropriate product information. This service improves customer satisfaction and increases sales.

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CHALLENGE

Facilitate the Shopping Experience While Optimizing Sales

Navigating the product universe for 0-12 year olds is not child's play! Parents preparing for the arrival of a baby, equipping themselves with furniture and childcare can be complex for parents. They’re often faced with technical questions which require support to guide their purchasing decision.


Vertbaudet, a parents' ally, is committed to offering tailored, innovative, and quality support powered by generative AI 7 days a week, 24 hours a day. This help complements the role of customer relations agents in accordance with the brand’s DNA.

 

As a pure player, Vertbaudet seeks to create customer value through the improvement of its customer experience, leading to increased conversion and a strong return on investment (ROI).

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Childcare is a technical field, where we felt it was important to be guiding customers to enhance their knowledge, address their questions, and, from a business standpoint, facilitate conversions.
Christèle Constant
Christèle Constant
Customer Relations Manager at Vertbaudet
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SOLUTION

Generative AI That Drives Conversions and Improves Customer Service Quality 

In the hustle and bustle of daily life and busy schedules, parents are looking for easy and qualitative access to information compatible with their pace of life. They don’t always have the desire or the time to browse product pages at length. To meet this need around-the-clock, Vertbaudet adopted a virtual assistant specializing in pre-sales advice, the iAdvize Copilot™ for Shoppers. Thanks to its trusted generative AI technology, it provides visitors with accurate information and guides them in their choices in record time, all the time.
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RESULTS

Vertbaudet Cements its Status as a Cutting-Edge Brand While Increasing Revenue

With the implementation of Trusted Generative AI, Vertbaudet exceeded its e-commerce goals and achieved a promising milestone in online revenue growth.
76%
automation rate
20%
conversion rate
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Generative AI truly helps create value, whether in terms of response quality or sales with an increased conversion rate.
Christèle Constant
Christèle Constant
Customer Relations Manager at Vertbaudet
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Looking Ahead

To further enhance its support capabilities, the brand plans to introduce one of the AI shopping assistant’s newest features: Product Recommendations. The feature will use context clues from live conversations to connect shoppers with Vertbaudet products that match their criteria and preferences, creating a user experience that’s much more intuitive and streamlined than using the search bar. This reaffirms the brand's mission to offer the most innovative digital experience possible to its customers.