A pure player is a company with products or services that are sold entirely online. Essentially, it's an e-commerce brand that doesn't have any physical storefronts and conducts its business through digital channels, like social media networks.
As the world turns more towards digitization, pure player companies are increasingly becoming the norm, especially ones rooted in social commerce-focused strategies.
A Case Study Example
Leading European DIY & home improvement marketplace, ManoMano, is a prime example of a pure player. This entirely e-commerce storefront has sites in 5 countries and over 16 million available DIY, home improvement, and gardening products.
Learn more about how this pure player used messaging to enhance its entire digital customer experience at scale.