What makes a brand conversational? Is it the use of AI chatbots? Or empathetic, expert human respondents? We’ve taken a closer look at the ins and outs of what makes a stand-out strategy, and categorized the necessary components.
iAdvize created a unique assessment known as the Conversational Maturity Index(CMI) to do just that. The CMI uses a quick online simulation to generate a score based on six pillars to evaluate how conversational brands are in relation to their industry.
This month, we examined the most conversational companies in the hardware industry.
Hardware 2022 Ranking
Our CMI research found the most conversational hardware companies shared a method of prioritizing relationships and expert advice. The top scorers were Build, Home Depot, and Lumens followed by the rest of the full industry ranking.
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