What makes a brand or retailer conversational? When it comes to addressing customer needs, many ingredients must come into the mix to create the recipe for a scalable, humanized approach. AI chatbots, in store associates, and outside experts all come together to create memorable CX and keep customers coming back.
To support our goal of putting customer experience first, iAdvize created a unique assessment known as the Conversational Maturity Index(CMI). The CMI uses a quick online simulation to generate a score based on six pillars to evaluate how conversational brands are in relation to their industry.
This month, we have addressed consumer electronics and provided a ranking for the most conversational retailers in the industry.
Consumer Electronics Retailers 2022 Ranking
Our CMI research found the most conversational retailers in the industry. Industry leaders stood out in creating authentic, empathetic responses and rich messaging. Their conversational approaches were more user friendly, leaving customers satisfied with the digital experience.
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