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American Consumer Sentiment on Generative AI in
E-Commerce

Get insights on US consumer expectations for AI in our exclusive Ipsos x iAdvize study.

Get insights on US consumer expectations for AI in our exclusive Ipsos x iAdvize study.
50%

of Americans don’t purchase online because of unclear or missing product information.

54%

of Americans prefer
messaging to ask e-commerce customer service questions.

74%

of Americans want generative
AI to help them get detailed information on the products they’re interested in.

E-Commerce: An Analysis of Consumer Habits

E-commerce: An Analysis of Consumer Habits

This study focuses on the online shopping experience of consumers—the habits, expectations, and challenges they encounter throughout their purchasing journey.

  • Are they satisfied with current e-commerce experiences and the customer relations solutions available to them?
  • What do they think about AI chatbots?

These are the kinds of questions we posed to better understand how to help brands improve the digital customer experience and increase conversion.

 

What is Generative AI's Role?

What's Generative AI's Role?

Bursting onto the scene at the end of 2022, generative AI is challenging the status quo when it comes to customer experience and online retail. But, are US consumers ready to adopt this new technology into their e-commerce experience? Discover valuable insights on what Americans really think about the role of generative AI in their online shopping journey.

 

Ipsos Webinar Replay

Exclusive Webinar: Study Walkthrough

Featuring Ipsos' Director of Customer Experience, Thierry Lalande, and iAdvize Chief Strategy Officer, Mike de la Cruz, this event is dedicated to sharing the highlights of our study with Ipsos "American Consumers on Generative AI for E-commerce," to give you a clear picture of what consumers want from brands and retailers in e-commerce CX.

Plus, hear from Sean Pontzer, OM/Customer Service Manager at GetFPV, as he shares their generative AI early adopter story!

In this webinar, you'll:

  • Discover what your consumers think about generative AI and its role in their online shopping journey.
  • Get insight on site visitor preferences surrounding topics like purchasing assistance, support availability, and barriers to purchase.
  • Learn tips and best practices for successfully deploying conversational generative AI bots on your website.

Watch The Replay