Because a significant portion of Sideshow’s customer base consists of pop-culture enthusiasts and experts, it presented a unique challenge for the brand. These individuals often have specialized knowledge and nuanced questions about the products they’re interested in, making it difficult for previous-generation AI bots (NLU) to deliver responses that are accurate enough to meet their complex expectations. These chatbots also require a lot of time and work to train and learn intentions.
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Engagement and authenticity are expected from our customers. iAdvize Trusted Generative AI helped us provide both to scale.