Since 2017, the sports retailer has given its site visitors the chance to engage in conversation with brand advisors and ibbü experts. These people were chosen for their passion about the sports industry and ability to offer quality advice and recommendations on sports equipment.
With the introduction of advanced generative AI-powered chat and its potential to transform customer relations, INTERSPORT wanted to level-up their customer experience and take advantage of this new way to efficiently automate their interactions with customers.