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The Ultimate Guide:
Maximize Black Friday Revenue with Generative AI
Black Friday is fast approaching—are you ready? AI shopping assistants are essential tools for making Black Friday, Cyber Monday, and other seasonal sales periods a massive success. From driving online sales and managing high site traffic to monitoring key performance indicators (KPIs), discover the best strategies for preparing your e-commerce website for the holiday shopping season.
Tips and Best Practices for Maximizing Black Friday, Cyber Monday, and Other Seasonal Sales
Adobe Analytics found that 2023 Black Friday spending far exceeded analysts' predictions, reaching a record $9.8 billion in the United States and achieving the highest annual increase in three years (7.5%). The revenue potential of this day for e-commerce is undeniable, so it's important to seize every sales opportunity. Learn how to use AI shopping assistants to boost online sales this holiday season.
Prepare Your Website’s Customer Service to Handle High Traffic Volume
In 2023, Black Friday topped the list as the busiest day of the year for website traffic and conversation volume on our conversational commerce platform. To successfully handle website volume spikes, it's crucial to implement strategies that optimize the productivity of your customer service teams. Get tips for ensuring a smooth, frictionless shopping experience for every customer on your e-commerce site.
Get Ready for Holiday Shopping Surges with 9 Must-Know E-commerce KPIs
Discover the results of over 100 brands that implemented an AI shopping assistant on their websites during Black Friday 2023. Learn the most essential KPIS you should be tracking ahead of, during, and after the holiday shopping season.
- 52% more customers were assisted with an AI shopping assistant
- The average e-commerce conversion rate on Black Friday 2023 was 54% (vs 32% in 2022)
- There were 3x more transactions on Black Friday 2023 after a conversation (compared to an average day)