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iAdvize
For the fourth consecutive year, iAdvize has assessed its carbon footprint, and 2024 marks our most successful year yet. We reduced our CO₂e emissions by 20%, reaching 1,087 tons of CO₂e, the lowest footprint in our company's history.
This achievement reflects the continued commitment of our teams and reinforces our determination to pursue our emission reduction and corporate social responsibility (CSR) initiatives.
Our Carbon Journey: From 2022 to 2024
Since 2022, we've maintained a rigorous approach to measuring and reducing our environmental impact:
- 2022: 1,750 tCO2e
- 2023: 1,362 tCO2e (-22%)
- 2024: 1,087 tCO2e (-20%)
This 275-ton reduction was achieved through targeted initiatives across our operations, proving that year-over-year improvement is both achievable and sustainable.
Understanding Our Methodology
Our carbon footprint assessment follows the Bilan Carbone® methodology, grouping emissions into three scopes:
- Scope 1: Direct emissions (emissions from combustions at the workplace)
- Scope 2: Indirect emissions from purchased energy (energy consumption that doesn’t directly emit at the workplace)
- Scope 3: All other indirect emissions (travel, purchases, IT equipment, waste)
For a digital company like iAdvize, Scope 3 represents over 85% of our total emissions.
The Power Of Quality Data
We continued working with Sweep, ensuring methodological stability and year-over-year comparability. This year, 79% of our data is physical (kilometers traveled, kilowatt-hours consumed) rather than monetary—significantly improving accuracy and helping us identify the real drivers of emissions.
Three Areas Of Action
iAdvize's carbon footprint is divided into three organizational branches:
- Platform: All emissions linked to our digital activity (data centers, networks, etc.)
- Business travel: Emissions mainly from account team travel
- G&A Activities: Structural services of the company (Finance, HR, Office Management)
Let's explore each in detail.
Focus Area #1: Reducing Our Digital Footprint (-37 tCO2e)
Our conversational commerce platform represents nearly 40% of our total emissions, making it a critical focus area for reduction efforts.
Despite integrating AI technologies, we achieved a reduction of our platform carbon footprint emissions through:
- Optimizing our most-used product features
- Eliminating rarely-used features
- Making strategic decisions about software architecture and external services
Focus Area #2: Cutting Business Travel Emissions (-54 tCO2e)
Business travel has been a significant focus since our Impact Group launched a dedicated 'Travel' initiative to develop a more environmentally friendly internal policy for professional trips.
Our air travel emissions evolved as follows:
- 2022: 137 tCO2e
- 2023: 104 tCO2e
- 2024: 43 tCO2e (-60% over two years)
They were better than our 2024 target of 68 tCO2e. The reduction was consistent across all regions, with an 87% decrease in transatlantic flights.
How we achieved this:
- More balance between remote and physical presence
- Train travel encouraged for regional trips
- Hybrid event models
- Carbon considerations integrated into approval processes
This reflects a fundamental shift in company culture, sustainability is now part of how we plan business activities.
Focus Area #3: Infrastructure and Operations Optimization (-184 tCO2e)
The largest decrease came from G&A Activities (184 tCO2e), driven by:
- Completion of equipment amortization
- More efficient use of physical spaces
Employee Intensity:
Our employee carbon intensity improved by 17%:
- 2023: 7.05 tCO2e per employee
- 2024: 5.88 tCO2e per employee
This demonstrates that our efforts benefit not just the company as a whole but also create a more sustainable per-person impact, meaning as we grow, we're doing so more efficiently from a carbon perspective.
What 1,087 tCO2e Represents in Real Terms
Numbers can feel abstract, so we've translated our 2024 footprint into equivalents that are easier to picture:
- 119 people per year (based on French average of 9 tonnes/person)
- 9,588 m² of French forest (about 3 football fields) to absorb this CO₂
- 599 round trips Paris-New York by plane
- 142 trips around the world in a diesel car
These equivalents help us realize that every tonne counts, and that our responsibility goes beyond internal operations, it extends to how we make decisions in all aspects of business.
The Ripple effect: The benefits For Our Clients
Our carbon intensity (ratio between CO₂ emissions and revenue) remained at -20% for the second consecutive year.
Over 350 online brands and retailers use iAdvize's platform. As we reduce our emissions, our clients' indirect emissions (their Scope 3) decrease proportionally, creating a multiplier effect throughout our ecosystem.
Looking Ahead: Our Continued Commitment
Our 2024 results show that consistent effort yields meaningful progress. Moving forward, we remain committed to:
- Maintaining methodological rigor and increasing physical data
- Engaging our suppliers to reduce Scope 3 emissions
- Innovating sustainably while integrating new technologies
- Supporting our clients in meeting their sustainability goals
- Empowering our teams through initiatives like our Impact Group
Sharing Our Experience
We're sharing our carbon reduction journey transparently—not as a model to follow, but as one company's experience navigating the challenges of sustainability in the digital sector. Every organization's path will be different, and we're still learning ourselves.
If our approach provides useful insights for your own sustainability initiatives, we're glad to contribute to the broader conversation. The climate challenge requires collective action, and we believe transparency helps us all move forward together.
Together, we can build a better, more sustainable future.
* Since we started measuring it in 2021.
