Agentic Commerce Is Here, and What To Do About It
The essentials Where shopping now starts : shoppers open ChatGPT, Perplexity or Gemini to ask what to buy and compare options long before they land on a brand's storefront. How fast the shift is moving : Adobe measured US retail traffic coming from generative AI rising twelvefold, a 1,200% jump, between July 2024 and February 2025. What happens to the merchant site : it does not disappear, but it has to serve two visitors at once: the human shopper and the AI assistant acting on their behalf. What the AI Storefront is : a storefront that guides each shopper personally, adapts its interface as the conversation goes, and is ready for agent-to-agent purchases. Shopping no longer starts with a search. It starts with an AI assistant.
