Agentic Commerce Is Here, and What To Do About It
Overview Shopping now starts with an AI assistant rather than a search box, and this piece sets out what that means for merchants. Adobe reports US retail traffic from generative AI up 12x in seven months, and Capgemini found 71% of shoppers want generative AI across the whole journey. The old script (buy traffic from Google, convert 2-3%, accept the bounce) is breaking down as shoppers switch to a Shop-for-Me mindset. The merchant storefront does not disappear, but it has to serve both humans and AI agents. The article describes what iAdvize calls the AI Storefront: personalized guidance, an adaptive interface, and readiness for agent-to-agent transactions, built to be more merchant-specific and conversion-focused than a general assistant. It closes on the roadmap, including MCP server connections that let ChatGPT, Gemini, and Perplexity pull real-time context from the storefront. Shopping no longer starts with a search. It starts with an AI assistant.
