For the fourth consecutive year, iAdvize has assessed its carbon footprint, and 2024 marks our most successful year yet. We reduced our CO₂e emissions by 20%, reaching 1,087 tons of CO₂e, the lowest footprint in our company's history.
This achievement reflects the continued commitment of our teams and reinforces our determination to pursue our emission reduction and corporate social responsibility (CSR) initiatives.
Since 2022, we've maintained a rigorous approach to measuring and reducing our environmental impact:
This 275-ton reduction was achieved through targeted initiatives across our operations, proving that year-over-year improvement is both achievable and sustainable.
Our carbon footprint assessment follows the Bilan Carbone® methodology, grouping emissions into three scopes:
For a digital company like iAdvize, Scope 3 represents over 85% of our total emissions.
We continued working with Sweep, ensuring methodological stability and year-over-year comparability. This year, 79% of our data is physical (kilometers traveled, kilowatt-hours consumed) rather than monetary—significantly improving accuracy and helping us identify the real drivers of emissions.
iAdvize's carbon footprint is divided into three organizational branches:
Let's explore each in detail.
Our conversational commerce platform represents nearly 40% of our total emissions, making it a critical focus area for reduction efforts.
Despite integrating AI technologies, we achieved a reduction of our platform carbon footprint emissions through:
Business travel has been a significant focus since our Impact Group launched a dedicated 'Travel' initiative to develop a more environmentally friendly internal policy for professional trips.
Our air travel emissions evolved as follows:
They were better than our 2024 target of 68 tCO2e. The reduction was consistent across all regions, with an 87% decrease in transatlantic flights.
How we achieved this:
This reflects a fundamental shift in company culture, sustainability is now part of how we plan business activities.
The largest decrease came from G&A Activities (184 tCO2e), driven by:
Our employee carbon intensity improved by 17%:
This demonstrates that our efforts benefit not just the company as a whole but also create a more sustainable per-person impact, meaning as we grow, we're doing so more efficiently from a carbon perspective.
Numbers can feel abstract, so we've translated our 2024 footprint into equivalents that are easier to picture:
These equivalents help us realize that every tonne counts, and that our responsibility goes beyond internal operations, it extends to how we make decisions in all aspects of business.
Our carbon intensity (ratio between CO₂ emissions and revenue) remained at -20% for the second consecutive year.
Over 350 online brands and retailers use iAdvize's platform. As we reduce our emissions, our clients' indirect emissions (their Scope 3) decrease proportionally, creating a multiplier effect throughout our ecosystem.
Our 2024 results show that consistent effort yields meaningful progress. Moving forward, we remain committed to:
We're sharing our carbon reduction journey transparently—not as a model to follow, but as one company's experience navigating the challenges of sustainability in the digital sector. Every organization's path will be different, and we're still learning ourselves.
If our approach provides useful insights for your own sustainability initiatives, we're glad to contribute to the broader conversation. The climate challenge requires collective action, and we believe transparency helps us all move forward together.
Together, we can build a better, more sustainable future.
* Since we started measuring it in 2021.