Traditionally, B2B players often lag behind B2C when it comes to innovation. Onedirect, however, has always sought to break this mold, even if it involves taking risks with new solutions.
When customers choose a technical product, they require assistance and guidance. The same goes for visitors who are looking to buy telecomm equipment like headsets, desktop phones, telephone systems, conferencing systems, and more.
To prevent technical questions from blocking a sale, Onedirect was looking for a cutting edge solution to complement its existing email and telephone communication channels and enable visitors to immediately contact a sales representative at the right time and in the right place.