How Payne Glasses Made Selecting Glasses Simple
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8x conversion lift on AI-assisted shoppers
We continue to exceed all of our goals with iAdvize. We're helping customers that we couldn't before because they didn't know how to chat with us, or we didn't have the bandwidth.
Katie Himes
Customer Experience Lead at Payne Glasses
Choosing the right glasses online isn't simple. Shoppers must navigate frame fit, style, face shape, and lens options. For Payne Glasses, this complexity created friction in the buying journey, especially for their older, less tech-savvy customers who struggled with filters and product discovery. Their small support team, available only during business hours, couldn't provide the guidance shoppers needed.
By deploying iAdvize's AI Shopping Assistant across product & listing pages, Payne Glasses turned 24/7 AI-powered guidance into a revenue driver—achieving an 8x conversion lift, 5x engagement increase, and 50% reduction in requests requiring human intervention.
