How Kendra Scott Repositioned AI from Support Tool to Sales Engine
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6% of total sales influenced by the AI Shopping Assistant
We weren't trying to reduce service costs. We were creating a new revenue stream. Framing AI as a sales enabler was the unlock that helped us scale with purpose.
Kamanasish Kundu
SVP Digital & E-commerce, Kendra Scott
Kendra Scott didn't deploy AI to cut costs. They deployed it to sell. Under the leadership of Kamanasish Kundu, SVP of Digital & E-commerce, the jewelry brand repositioned iAdvize's AI Shopping Assistant as a frontline revenue driver.
The result? A 6x conversion lift on assisted shoppers, 160% YoY revenue growth from AI-influenced purchases, and proof that sales-first AI can guide shoppers to confident buying decisions.
