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“I’ve always been a running addict. I’ve practiced road running for years but, this year, I would like to challenge myself: I would like to start trail running.”
Sarah’s customer journey has been analysed (pages visited, duration of her visit on the website, etc.) in order to assign her a score. This score enables us to direct Sarah towards the right ibbü expert.
“I’ve always been into sports. I completed my first trail run at the age of 12 with my older brother”
“It was 10:45 pm, I was a bit lost with all the trail products available on the website. I was about to leave the site when I clicked on a messaging button inviting me to chat with Maxime, a trail running expert and member of the ibbü community.”
‘’I’m a trail running addict and now I use my passion to provide expertise. 12 days after being certified within the ibbü community as a running expert, I supported my first visitor.
I have a full-time job as a Marketing Director so I mainly log into the ibbü platform in the evening (from 9pm) or during weekends and advise visitors.
For me, ibbü is mainly a way to talk about my passion.”
Source: Internal data from iAdvize, 1st of July 2017 - 27th of August 2018
“I love sports. I have never been able to choose a sports in particular so I practice triathlon. 🏊🏼♂️🚵🏻♂️🏃🏾♂️”
“I’ve always loved basketball 🏀. I’ve started playing when I was 3 years old with my father.”
“What I particularly love about sports is that it helps me to challenge myself. 💪 My next challenge: the New York City Marathon.”
EKOSPORT uses independent experts enthusiastic about sports equipment to chat to online visitors during peak season
conversion rate after a conversation with an expert
How can independent experts engage your visitors online?
Sports Retail Industry Focus: How to become the digital destination of choice
Guide sports enthusiasts towards the right sports gear online