A new study by iAdvize – based on the responses of 2,000 UK consumers – has uncovered some of the reasons why high intent shoppers end up abandoning their online purchases.
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Customers spend a lot of time on Facebook Messenger and WhatsApp, being able to connect them via real-time messaging is the best way to interact and increase key conversion metrics. We spoke to iAdvize’s Marie Sagarzazu about why conversational marketing is the way forward.
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Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly.
Read the articleThe value of online conversations can now be demonstrated through a financial case study with a European retailer. iAdvize commissioned a Total Economic Impact™. Results show increased sales revenues and a boost in conversion rate from 4 to 13%. The commissioned study conducted by Forrester Consulting on behalf of iAdvize analysed the total economic impact […]
Read moreInvestment in a wealth of talent across the UK and Europe, R&D for growth of unique expert community and funding for the first North American office. Nantes, October 24, 2017 – iAdvize, the European leader in conversational marketing, today announces £28 million of series C funding with participation from Idinvest Partners, Bpifrance via Large Venture, […]
Read more54% of UK shoppers find previous customer product reviews more influential than retailer advice when making purchasing decisions More than half of consumers believe instant online advice is the most convenient way to get questions answered 68% want to get an answer to a query about a product they are buying within […]
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