Where does the conversation begin?
Enthusiastic conversations are also the most convincing ones.
Focus on your conversations, we’ll take care of the rest.
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In order to do good economics, you have to keep in mind that people are human.
growth of the world "best" in mobile searches within the past two years ¹
growth in mobile searches "... for me" in the past two years, ex. "what running shoes are best for me" ²
people turning to family friends or other consumers reviews before purchase ³
Emotion, trust and honest feedback are key aspects of any relationship.
Chatting with a savvy enthusiast is a very different experience from the cold "scripted' interactions that 79% of us reject. Being able to connect with a peer, via messaging, in real-time, makes it easy to get advice at anytime.
When you interact with someone sharing a real experience, acquired through passion, someone who cares and understands, conversation matters.
This is why we're building a community of experts. People who are passionate about a brand or a line of products. The personalised experience they provide will convince you to choose a brand, and above all, recommend it to friends and family.
Backmarket CMO explains how being human and reachable at all times improves the customer experience.
Nicolas tells us why being an ibbü expert connects him with a core part of his personality and what he gets out of it on a daily basis.
Customers' own words to illustrate the value of conversations with an ibbü expert.
1 Google Data, top 500 "best" search terms, U.S., January - June 2015 vs. January - June 2017 - //www.thinkwithgoogle.com/consumer-insights/ageofassistance/
2 Google, Consumer insights, 2018 - https://www.thinkwithgoogle.com/consumer-insights/meetingconsumerexpectations
3 Deloitte, The growing power or consumers, 2014 - https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/consumer-review-8-the-growing-power-of-consumers.pdf
4 Accenture, Human interaction and customer satisfaction, 2018 - https://www.accenture.com/fr-fr/insight-digital-disconnect-customer-engagement