Live chat Live chat is a real-time engagement solution. Thanks to behavioural targeting your brand ensures support for the visitors who most need help. Live chat enables real-time interactions, increases your conversion rate and optimises your customer loyalty and satisfaction. So what is a live chat? A chatbox is available for your website visitors, and they can click on it to be assisted by one of your brand’s chat agents. [Case Study] House of Fraser: live chat & real-time customer engagement Four Key Live Chat Performance Indicators How can you use a live chat tool to increase sales?