Brand advocate Brand advocates are loyal brand customers who promote its products and raise brand awareness. They interact with customers via community messaging, also called community chat. Brand advocates have used the product and are not biased since they are not employees of the brand. This is why customers can feel more comfortable communicating with brand advocates. ” With community chat, I’ve become a real brand ambassador for Cooktoys! ” says Vicky How to choose an avatar for the chat invitation you offer to your online visitors?