This article is a guest post by Jake Rheude, Director of Business Development for Red Stag Fulfillment. Read on for best practice on managing your eCommerce stores and making the best of your online selling strategy.
Your eCommerce store isn’t just a web page – it’s a reflection of your business. But while you’ve done everything to make sure each link, picture, and description helps tell your story and sell your product – you might find yourself wondering why your revenue isn’t as high you’d expect. It’s like you’re standing next to a leaky faucet with a wrench in one hand, and putty in another – but the problem is you don’t know where the “leak” is coming from.
What can be going wrong in your eCommerce store?
The issue could be anything from poor customer service to your vague return policy, lack of product information and images, or shipping rates – to name a few. But you’ve put everything into your e-commerce site: so, carelessly trying to find a fast fix for your “money leak” is against everything you know and have put into this business.
Instead, it’s time to take a step back and review your business. Have a look at this infographic – and then run some analytics on your company’s performance. Red Stag Fulfilment has compiled information from around the web to show you where e-commerce businesses lose the most money – so you can fix your “leaky faucet” faster. Most of the time the problem is easily fixable, but simply overlooked.
See this infographic as a starting point for building your money-saving action plan for your online store.
Jake Rheude is the Director of Business Development for Red Stag Fulfillment, a US-based eCommerce fulfillment provider focused primarily on serving eCommerce businesses shipping heavy, large, or valuable products to customers all around the world.