Mobile devices are now a corner stone of our daily lives. We spend an increasing amount of time examining our smartphones not to miss a single notification: according to Statcounter, 51.3% of pages were loaded on mobile devices in October 2016.
Influencers are true businessmen and businesswomen, manage to establish an intrinsic link with web users. Thus, they take up position between consumers and brands with a strong engagement potential. Their content is more accessible and it speaks to online shoppers who find it more authentic than marketing content. As true opinion leaders, influencers have a strong impact on online shoppers’ purchasing behaviour: 71% of consumers are likely to buy an item based on social media referrals. Even more importantly, they master the art of managing the omni-channel strategy.
Just like when they are in stores, online shoppers need personalised tips. Because they have access to tutorials in just a few clicks and other expert advice, consumers demand feedbacks about products with a proven efficiency. Beyond that, luxury products are purchases which require strong reinsurance and interactions. eCommerce shortfalls in this matter explain the purchase pregnancy in brick-and-mortar stores.
- You can use chatbots to help agents handle very basic conversations for them. This combination of chatbots and human assistance can help your brand handle more queries: chatbots can transfer conversations on to human agents when needed allowing agents to focus on questions which require their expertise.
- To be available outside opening hours, you can ask highly qualified experts to support customer service teams. Thanks to savvy enthusiasts from the ibbü community, your brand can cover time slots when your customer service teams are not available or respond to a maximum of queries during peak traffic when all your customer service agents are busy. They can support online shoppers with cutting-edge subjects. It allows your brand to be everywhere, at any time.