Getting ready for the Christmas season? Here are a few questions your business needs to be asking now!

It may be July but for the retail industry, it’s time to start getting ready for the Christmas shopping season! Indeed, according to Adobe’s Digital Index 2014 Online Shopping Forecast, one fifth (21%) of the UK’s yearly online sales occurred during the Christmas period (November and December) and according to separate figures from Experian and IMRG, an estimated £810m was spent online on Black Friday 2014, the biggest ever day for UK online sales. So how can you ensure you make the most out of this opportunity by optimizing online customer support? Start by taking a stroll through this infographic …

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So, are you ready to make this Christmas season even better than the last?


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