Messaging apps now have multi-tasking capabilities and offer different possibilities in accordance with their target audience. Thus, they have become new marketing levers for businesses. And when marketers use messaging apps as part of their online strategy focusing on mobile users, they need to learn more about push notifications. There are different types of push notifications and marketers need to know how to best utilise them.
To help you learn more about push notifications and how to use them efficiently as part of your mobile customer engagement strategy, we have interviewed Aurélien Le Metayer, Android Developer for iAdvize:
What would be your advice to a marketer starting to use push notifications in a messaging app?
You need to know how to prioritise your push notifications. Do not send too many push notifications as it will spam your users. You need to send notifications which offer important and relevant information to users, notifications on which they will tap or that will offer them added value. Most importantly, you need to always refer to the iOS or Android guidelines. To manage the priority of push notifications, you can use different notification formats on both Android and iOS: rich notifications (containing gifs, videos or images), in-app notifications, pop-ups, etc. But you also need to follow three important rules: don’t be intrusive, get straight to the point and think about the user experience for all operating systems and screen sizes.
You are an Android Developer, are there differences on iOS and Android for push notifications?
With Android O, we can categorise notifications. This way, users can deactivate the type of notifications they want without deactivating all types of notifications. That’s something you cannot do on iOS because the feature does not exist on this OS. On Android, you can also create small push notifications users can expand by tapping on it.
In terms of emojis, make sure you use them in moderation because you don’t have the same emojis according to the operating system and device you may use. Besides, some emojis are available on iOS and not on Android. The tip is to only use the simplest emojis possible.
What push notifications can we provide on the iAdvize and ibbü apps?
In our messaging apps, such as the ibbü (your online pool of experts) app, there are the following push notifications categories:
• “conversations” for any events related to conversations within an app,
• “campaigns” (on our ibbü app) for any events related to ibbü campaigns on the service powered by iAdvize,
• “satisfaction” for any events related to the user satisfaction.
Thus, users can choose to be notified when they receive a conversation or a new message with the “conversations” notification, when they get accepted or rejected on the ibbü campaign of a brand with “campaigns” and when a visitor fills a satisfaction survey in at the end of a conversation with them with the “satisfaction” type of notification.