Whether you are just settling into the industry, or you have been a major market player for some years, online fashion is evolving fast. Now, the industry must overcome several significant challenges: omnichannel, social selling, Big Data, ubiquity, seasonality but also collaborative commerce.
There are many possibilities, but you have to remain focused
Fashion is the first eCommerce sector concerning volume and second in value. Thus, customer service is key for your brand to differentiate itself from its competitors.
There are many possibilities for your brand to stand out from the crowd and overcome online sales challenges.
Instead of losing some precious time trying to use all the tools at your reach at the same time, you should analyse your brand’s needs:
- What do you already know about your market? What knowledge should you acquire to support your customers and prospects at best?
- There is an infinite number of possibilities for your brand to engage its visitors, but what should you try first?
- Do you need to learn more about social media trends and offer social media customer service?
- Do you nurture your online community and provide online visitors with authentic advice on your eCommerce website?
To help you understand your needs, we have prepared a quiz just for you: with one single question, you’ll know what you should focus on to enhance your eCommerce website’s customer experience. Let’s find out where you stand in this industry and how iAdvize can help you overcome your challenges accordingly.