Giving B2B online visitors advice and support in an innovative way
France’s number 1 provider of professional telecoms equipment provides over 1,000 B2B visitors a month with Click to Chat and Click to Call support.
OneDirect wanted to offer an innovative communication channel in situations where visitors need guidance and advice. They wanted to prevent technical issues from blocking sales and leading to basket abandonment. With the help of behavioural targeting rules, OneDirect has been able to connect with those visitors who most need help. This has also increased customer satisfaction with an average satisfaction rate of 90% for those having received real-time support.