Real-time support for online visitors
The IMRG website is the online space for retailers and solution providers who wish to access the latest research into e-retail and m-retail trends. IMRG is a membership association so complete reports and indexes are for members only. By providing real-time support via Click to Chat, IMRG employees can now guide online visitors and give information about the benefits of membership and the differences between different memberships schemes.
Rebecca Bryant communications manager at IMRG commented: “We’re a membership association with a host of unique market intelligence and data that is only accessible by our members. Consequently prospective members often have questions around exactly what data we track and how they can benchmark themselves against their competitors to gain valuable strategic insights into their performance. By implementing an onsite chat service, we are able to develop a greater understanding of what each individual business is looking for and provide answers to their specific questions.”
A strategic approach to live chat
A proactive chat strategy has been implemented to ensure this real-time service is offered to visitors who will most benefit from this communication channel. Indeed, from today, visitors on the Membership and Reports & Learning pages of the website will now have possibility of interacting via chat. The objective for IMRG is to generate additional leads and add a human touch to their website. With a multichannel approach, IMRG will be combining the chat channel with the phone to meet visitor needs.
IMRG (Interactive Media in Retail Group) is the UK’s industry association for e-retail. Formed in 1990, IMRG is setting and maintaining pragmatic and robust e-retail standards to enable fast-track industry growth, and facilitates its community of members with practical help, information, tools, guidance and networking. The strength of IMRG is the collective and cooperative power of its members.
For more information, visit http://www.imrg.org
Tel: 020 3696 0980