Chat has become messaging. And it is universal. All messaging applications combined are made up of five billion monthly users. Millennials and baby-boomers alike are adepts because at the heart of messaging is the ultimate form of communication: conversation.
Companies are radically changing their approach. For a long time, they were focused on advertising. This was understandable as the eCommerce landscape was less structured and online shoppers less active.
That time has passed. Internet users are now over-exposed, constantly interrupted by intrusive advertising messages. Not only are they no longer clicking on the ad banners – the clickthrough rate is less than 0,1% ! – they are now fighting actively against these intrusions with the adoption of ad blockers (32% of people use ad blockers in US, increasing +34% every year). What they expect from brands today is an authentic, personalised relationship.
Messaging meets these expectations. Our experience, working with more than 600 brands in 60 countries proves this every day. The millions of contacts generated for our clients meet fundamental service needs, with satisfaction rates that fly high above 90%.
We’ve just raised 32 million euros to become world leader in Conversational Marketing. We will grow from 200 to 450 employees before the end of 2020 in Europe and in the United States and will continue to accompany, with increasing engagement companies in this conversational transformation.
Complex interfaces will disappear and will be replaced by simple and authentic conversational experiences.
Companies that are able to face the ubiquity challenge will survive.
We need to connect human experiences.
The future does not belong to robots but to humans.