Conversation® kicks off at Station F, Paris on May 28th 2020

Conversation, the largest event dedicated to the conversational economy in Europe, promises an exciting programme for the 28th of May 2020 at Station F. We will welcome key decision makers from leading brands and inspirational speakers such as Nathalie Nahai and Brian Solis who will share their vision on the future of customer experience in the digital age.

On May 28th 2020, Conversation will take over Station F in Paris for its 4th edition. The world’s largest start-up campus is the ideal venue to address a key topic of today’s digital landscape, the messaging revolution, and the online conversational economy. 

A day dedicated to digital conversation

With 5 billion users worldwide*, messaging has been massively adopted by consumers across all generations. Conversational interfaces are becoming the dominant communication channel, and now more than ever online conversation is the best experience that brands can provide their customers with to facilitate communication on their website

Organised and run by iAdvize, Conversation is the must-attend B2B event dedicated to the conversational economy in Europe. Year after year, the event gathers pioneering professionals from all over the world for an entire day dedicated to innovations in the sphere of digital conversations. For this 2020 edition, marketing directors, customer service as well as customer experience professionals and experts are expected to attend this inspiring event, made up of 1:1 conversations, leading keynote sessions and interactive experiences around the future of customer experience. 

A prestigious speaker line up

Conversation 2020’s rich programme is fully dedicated to the experience economy, a fast-growing trend that offers many opportunities for brands.

We want Conversation to have an ambitious international focus that reflects the increasing importance given to the event over the years and highlights the growing importance the experience economy currently has: customer experience is the new product, and online conversation is the perfect ally for brands in the experience economy,” states Maxime Baumard, CMO of iAdvize.

Renowned speakers will fuel the event’s agenda.

In 2020, we are delighted to welcome on stage some of the world’s most influential speakers on the subject of conversational experiences, such as Nathalie Nahai, Web Psychologist, Brian Solis, international customer experience expert, and Andrew McMillan who was Head of Customer Experience at  John Lewis’  for more than 20 years. Conversation will also be an opportunity for all pioneering professionals to discover the conversational strategies deployed by some of the most innovative brands in Europe such as Best Western, E.ON, inHolidayCheck, Cofidis and many others” says Maxime Baumard.

A rich and exciting programme

American Futurist, Brian Solis will kick off the day on the Vision stage, our main stage, with a session dedicated to the experience gap and the transition from a product to experience economy. 
This opening talk will be followed by an iAdvize presentation on the future of conversations and then web psychologist Nathalie Nahai will also deliver an exclusive keynote on the psychology of emotion and conversation.


On the Insights stage, customer experience leaders and decision-makers will share their vision on customer experience across three key industries: consumer products, consumer services and travel and tourism. Andrew McMillan, former Head of Customer Experience at John Lewis in the UK, will share key insights on how John Lewis are renowned for providing best in class customer experience by ensuring they have a strong brand personality. 

The third “Behind the Button” scene will be an opportunity for you to meet experts from the ibbü community and discover what is in the works behind the iAdvize chat button. These savvy enthusiasts will share their experience, tips and best practices on how to deliver premium messaging advice through various interactive sessions, including a live podcast.

Would you like to attend the event? Go to the Conversation website to register for the event and discover the full agenda

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*Hubspot Research, Messaging apps have over 5B monthly active users, 2017

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