Nowadays, online shoppers rely on mobile for a considerable part of their online purchasing. According to Google, mobile search queries have now surpassed desktop search queries and represent more than 50% of overall search queries. This means that brands with an online website need to consider supporting a mobile customer engagement strategy. Here are some articles to help you learn more about mobile commerce and why it’s becoming essential for your business:
As we dive into 2017, the successful holiday season highlights consumers’ increasing preference for shopping on their mobile devices. And while brands typically see a surge in mobile shopping during the holiday season, it doesn’t have to be a once-a-year occurrence. Mobile drove record-breaking sales throughout November and December 2016. From Black Friday’s historic sales to an uptick in consumer confidence in December, consumers’ online shopping amounted to $91.7 billion, with mobile contributing $28.43 billion in holiday revenue.
A third of consumers in the UK said they downloaded more retail apps in the last year than they did in the previous 12 months, but just 40% were satisfied with their retail app experience, according to a new report released by Apadmi. It seems retail apps are failing to provide the interactive mobile shopping experience that is expected by today’s mobile consumer.
Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook. Shoppers make purchases on their phones quicker – AdWeek
According to Facebook-commissioned research conducted by Kantar, 30 percent of those surveyed reported using Facebook to discover a new product in the past month, while one in three said Facebook and Instagram were good places to find out about new products and services.
What do a subway platform, doctor’s waiting room and a lame party have in common? They are all places you are likely to find me shopping on my smartphone. Instead of scanning through photos on Instagram or reading articles on Facebook, I use my downtime to browse through applications and mobile sites, looking for products that catch my eye.
Conversational commerce: why the future of retail convenience lies in messaging apps, texts and chat bots – Fourth Square
Conversational commerce will use digital connectivity and artificial intelligence to bring a new level of convenience to the consumer. In fact, there are already retailers seeing the benefits in terms of website dwell times and average order values.